ELLERY‘s 1st ever store opened yesterday on Glenmore Rd in Paddington!

Congratulations Kym! I actually walked past at 2pm yesterday and thought it was still a building site but no you astound me every time, in hours it became ELLERYLAND!

Kim Noorda in Ellery resort campaign

A sneak peek at Kym’s up & coming Spring12 inspiration board

Kym shot her fall12 campaign herself, she’s a girl with many tricks up her perfectly sculptured sleeve!!

“It has been such a fun project working on my first store.  Designing the fit out was an epic mission but I absolutely loved every minute of it.  There are some real characters out there in the building industry!!  My team were a force to be reckoned with and I am absolutely thrilled with the result.  Welcome to E L L E R Y L A N D; part one.” Kym Ellery