Hands down, Aussies do it best when it comes to swimwear. The latest to take a dip into this space is PAM PAM swim. Sara Fuller, founder of the adorable store in Double Bay of the same name, has decided to dive right into creating her own swimwear brand. Here’s a sneak peak at their 1st ever collection which launched today at Mercedes Benz Australian Fashion Week. Congratulations!

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All Photos & Styling: Romy Frydman for StyleMeRomy.com
Hair & Make Up: Jaclyn Hnitko
Model: Rae Rodriguez (IMG) wearing PAM PAM and all accessories available at PAM PAM Swim store.

Shot on Location at Camp Cove Kiosk courtesy of Omer Farhy

POSTED BY Romy Frydman



Photographer & Stylist: Romy Frydman
Hair & Make Up: Linda Jefferyes
Model: Erin Shea (IMG)

Leading MakeUp Artist & dear friend, Linda Jefferyes has launched her 1st ever beauty product, 33 luscious lip colours. This beauty expert can definitely provide you with the right shade of an extremely versatile lippy. One LIQLIPS can be applied with the perfect subtlety or full rich coverage, you choose?



Look 1: MAJE top & a selection of Zimmermann and Chanel earrings
Look 2: ERES slip from Sylvia RhodesChanel earrings
Look 3: Victoria Beckham dress from THE OUTNET

POSTED BY Romy Frydman

A Summer of Love

It’s definitely a summer of love, these couples dressed in Australia’s finest resort collections & shaded by Carrera are steaming up Bondi. Not just models, these kids  are rocking the international catwalks and creating their own distinctive style in fashion & photography. They are your need to know crew, rockstars of the Sydney scene. They are your 70′s love children who always wear their sunglasses at night.


All Photos & Styling: Romy Frydman for StyleMeRomy.com
Hair & Make Up: Jaclyn Hnitko (TAG) Models: Roberta Pecoraro (Chic) & Jono Friend (Chic) Hannah McDougall (Chic) Jai Stevens (IMG) wear Carrera sunglasses throughout.

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Shot 1: Roberta wears Ellery dress, Zimmermann swimsuit and Carrera sunglasses. Jono wears The Upside shorts and Carrera Sunglasses
Shot 2: Roberta wears Ellery Dress, Carrera sunglasses and her own jewellery
Shot 3:Roberta wears Zimmermann bikini and shell necklace, Carrera sunglasses. Jono wears Dear Friend & Co shirt and pants, Carrera sunglasses and own jewellery
Shot 4: Jono wears Carrera sunglasses
Shot 5: Roberta wears Zimmermann bikini, shell necklace and Carrera sunglasses
Shot 6: Roberta wears Zimmermann bikini and pants, Carrera sunglasses. Jono wears Dear Friend & Co shirt and pants, Carrera sunglasses. Jai wears Carerra sunglasses
Shot 7: Hannah wears Matteau bikini and Carrera sunglasses. Jai wears Calibre shirt and shorts, Justin Bobyn necklace and Carrera sunglasses
Shot 8: Jai wears Jac + Jack shirt and Carrera sunglasses
Shot 9: Jai wears Jac + Jack shirt and Carrera sunglasses
Shot 10: Hannah wears Zimmermann shirt and Carrera sunglasses



POSTED BY Romy Frydman

Peaches & Jeans

What to wear? I actually love these in between months where I can just throw on my denims, tees and a little touch of gold. Whether Summer has just ended for you or Spring has just begun these soft peachy and pale denim tones will complete your sun kissed look.


All Photos & Styling: Romy Frydman for StyleMeRomy.com
Hair & Make Up: Noni Smith (The Artist Group)
Model: Stephanie Joy Field (Chic) wears Lee Mathews dress and Petite Grand jewellery throughout




Zimmermann shirt Bassike shorts & Petite Grand jewellery


Ganni T-shirt from Mode Sportive and Petite Grand jewellery.


Lee Mathews dress and Petite Grand jewellery

POSTED BY Romy Frydman
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