August 2014

Coming in Hot

We at SMR predict these 6 hotties are going to make it and make it big! Here we profile these talented models, musicians and actors in conjunction with H&M and VFNO. Australia’s 5th annual VFNO will be hosted in Sydney on 4th September, kicking off at 5pm in Hyde Park.


Isabella Manfredi
Front woman for Australian Indie band The Preatures, oozes rock&roll chic. Her new album launches at the end of September.


Erin Shea (IMG)
20yr old Psychology student had a dream introduction to the modelling industry, being signed by IMG and her first ever job being Vogue Australia. Reminiscent of a young Catherine McNeil, Erin has gone from strength to strength, having also shot for publications, RUSSH, Miss Vogue and Harper’s Bazaar.


Fernanda (Priscillas)
Fernanda has caught the eye of some of the world’s top designers and is tipped to grace the runway this upcoming S/S15 Show season & with her signature pink hair & individual fashion sense this has also propelled her to capture the attention of street style aficionados.


Stephanie Joy Field (Chic)
I call this girl the body and remember being on her 1st shoot at 15yrs old when she couldn’t walk a step in high heels! Stephanie has now mastered her walk to perfection & graces the international runways for Valentino, Dior Cruise, Hermes & Celine.


James Gatenby (Priscillas)
James is a regular on the mens runway scene & he has walked for Dolce & Gabbana, Calvin Klein, Kenzo and shot the S/S Louis Vuitton catalogue  and all this while studying Bio-Chemistry!


Maddison Brown (Chic)
This SMR regular, has walked the catwalk internationally for Calvin Klein, Mulberry & Phillip Lim and has finished filming the Australian thriller Strangerland alongside Nicole Kidman, Hugo Weaving & Joseph Fiennes

All Photos & Styling: Romy Frydman for

Hair & Make-Up: Anna Le & Katie Angus

All talent wears H&M Studio collection, sold in around 260 stores worldwide and online from September 4th.

This new H&M Studio collection was shown on the runway in Paris and will be launched in Sydney at VFNO before anywhere else in the world.

POSTED BY Romy Frydman

Photo Booth

Actors make good models, you give them a character and they play it out for you in stills. So when I asked Actress Emma Booth (IMG) for a seductive, free spirited girl she delivered. Here are some out takes from my recent shoot with Miss Booth for Yeojin Bae campaign in my favourite dress from the SS15 collection.

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All Photos & Styling: Romy Frydman for
Hair: Aiden Xydis from Valonz 

POSTED BY Romy Frydman

On the Road Again

Who travels light? I feel it’s a mastered art Im still trying to perfect (apparently I come with way too much baggage!). So here some tips as I escape Sydney’s last days of winter to the USofA. Three stops, the Hamptons, New York City & Nevada’s Black Rock Desert…will I survive Burning Man!

Zimmermann dress, Axel Mano hat and Brics suitcases all from Hunt Leather & K.Jacques sandals

Kate Moss for TopShop dress, Pucci shorts from, Clarisonic, Chanel mist spray, Monoi Tiare Tahiti oil,  Giorgio Armani cleanser, Tom Ford perfume, Aesop, Chanel Les Beiges, Eres bikini from Sylvia Rhodes, Chanel lip care , BVLGARI sunglasses, Kora Organics & Mara and Mine shoes

Celine shoes, Sophie Hulme bag from Hunt LeatherCanon G16 camera, Tom Ford fragrance, a selection of Chanel beauty, Sebastian dry shampoo, Giorgio Armani foundation, Oliver Peoples x Isabel Marant sunglasses.

Brics suitcases & Axel Mano hat from Hunt LeatherPucci shorts from Net-A-PorterEres bikini top from Sylvia Rhodes.

Barantani overnight bag from Hunt LeatherAmassi boots, Chanel mist spray, Zimmermann top, Zara shorts, Justin Bobyn bracelet from P. Johnson TailorsOliver Peoples x Isabel Marant sunglasses, Coco Ribbon vest & Hatmaker feather headpiece.

POSTED BY Romy Frydman

Long Island Adventure

This week the historic & beautiful Strand Arcade in Sydney launches it’s Spring/Summer edition of ‘1891’, which I was asked to curate & photograph this season. It was definitely one of my favourite projects this year, so thank you to a wonderful team that helped me edit this amazing magazine. Here are some outtakes from our Long Island adventure with model, Erin Heatherton!

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All Photos & Styling: Romy Frydman for
Hair & Make-Up: Elsa Canedo    Model: Erin Heatherton (IMG) wearing Isabel Marant wrap from The Corner Shop & Skin and Threads top and skirt

On location at The Surf Lodge, Montauk

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Erin wearing Lover dress & Skin and Threads jacket

On location at The Surf Lodge, Montauk

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Erin wearing Isabel Marant wrap from The Corner Shop & Skin and Threads top and skirt at the beach in Montauk

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On location at The Surf Lodge, Montauk

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Erin wears Amy Taylor Collection dress & Louis Cardini Leather belt at the beach in Montauk

Come join me to launch ‘1891’ Wednesday 13th August &  ‘Meet the Designers’ from 6pm at The Strand Arcade, Sydney.

POSTED BY Romy Frydman
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